Task - rebranding a product to teenager market.
Information on my product – The product I have decided to
rebrand is Ferrero Rocher. My task is to make target to a teenager market
ranging from 15-19 years old. At the moment Ferrero Rocher is mainly for upper classes
and older age group between the ages of 30 – 60 and over.
Questions to help rebrand a product to teenager market.
1- Do you buy Ferrero Rocher? If you do/don’t please tell us
your reason.
2 - What would make you buy a rebranded Ferrero Rocher?
3 – What would you like to see in new advert that would make
it more appealing to teenagers? Please Circle
Music
Teenagers talking Lots of going on
in the advert
Simple
Advert
4 – What do you think of the size for Ferrero Rocher? If
your not happy with the size, what size would you like it to be?
5 - How much are you willing to pay? Please Circle
£1 £1.50 £2 £2.50
6 – What kind of Slogan would make you think about buying
the product?
Let the fun role in !
The Ambassador’s Party
Get Raunchy with Rochers
7 – What name do you like the most?
Ferrero Rocher
Ferrero Forever
Ferrero Rocks
8 - What kind of advert would you like to see?
Romantic Comedy Unrealistic
9 -
